Magazine & Flyer Advertisement Design College Pizza

Advertisement Design That Appeals to Hungry College Students

Overview

This school project focused on creating an advertisement design for College Pizza, a local pizzeria aiming to attract college students by emphasizing affordability and convenience. The project included a promotional flyer and a magazine ad, designed to resonate with students and establish College Pizza as their go-to choice for casual, budget-friendly dining.

Project Summary

College Pizza’s original advertisements unintentionally conveyed a sense of premium pricing, which misaligned with their budget-friendly mission. This redesign focused on addressing that challenge by crafting print designs that clearly communicated affordability and convenience. The goal was to create an engaging promotional layout that reflected College Pizza’s casual atmosphere and value-driven menu, while capturing the attention of college students.

Solution

The advertising design embraced bold, vibrant colors like red, yellow, and black to evoke energy, stand out visually, and reinforce the budget-friendly message. The typography was kept simple and approachable to match the casual dining theme.
Imagery featured traditional favorites like pepperoni pizza, showcasing delicious yet affordable options. The layout was lively and filled with essential details to maximize its promotional appeal. These design choices ensured the flyer and magazine ad communicated College Pizza’s affordability while making a strong visual impact.