Multi-Channel Advertising Campaign Fresh Fare Farms

Engaging Audiences Through Multi-Channel Advertising for a Meal Kit Brand

Overview

Fresh Fare Farms, a meal kit delivery service, required a multi-channel advertising campaign to connect with younger audiences, promote sustainability, and support Hunger Action Month. This school project demonstrated a strategic approach to integrating print advertising, digital advertising, and social media advertising. The campaign aimed to effectively communicate Fresh Fare Farms’ mission of offering locally sourced ingredients and combating food insecurity while engaging a socially conscious audience.

Project Summary

The campaign targeted young professionals and college students, with a focus on sustainability and community engagement. By leveraging Fresh Fare Farms’ brand guidelines, the ads were designed to be visually striking, clean, and approachable. Each channel featured compelling imagery—such as fresh produce, food prep, and diverse individuals—to reflect inclusivity and sustainability while emphasizing the ease and enjoyment of meal preparation.

Solution

I developed a cohesive multi-channel advertising campaign that aligned Fresh Fare Farms’ mission with the interests of its audience. Using an earthy, inviting color palette and dynamic imagery, the print advertisement is designed to grab attention in magazines, while the digital and social media ads extended the campaign’s reach. Clear messaging highlighted the brand’s values, such as using local ingredients and contributing to Hunger Action Month, creating an emotional connection with viewers. The result was a unified advertising approach that enhanced the brand’s visibility across multiple platforms, appealing to socially aware, visually motivated consumers.